Privacy Policy

1. Introduction

MapMedica ("we," "our," or "us") operates the website https://mapmedica.in and provides local SEO services specifically for healthcare providers in India. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

• Request a free practice audit or consultation
• Fill out a contact form
• Subscribe to our newsletter
• Register for our services
• Communicate with us via email or phone

This information may include:

• Full name
• Email address
• Phone number
• Practice/Hospital name
• Specialty/Department
• Location/City
• Website URL
• Business registration details

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages viewed and time spent on pages
• Geographic location data
• Cookies and similar tracking technologies (see our Cookie Policy below)

2.3 Healthcare Provider Data

As a healthcare SEO service provider, we may collect and process:

• Google Business Profile access (with your explicit permission)
• Website analytics data
• Patient review data (publicly available information only)
• Competitor analysis data
• Marketing performance metrics

Important: We never collect, access, or store any patient medical records or personally identifiable patient information (PII). Our services focus solely on marketing and online visibility.

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Service Delivery

• Providing SEO audits and consultations
• Managing your account and delivering our services
• Optimizing your online presence
• Generating performance reports
• Managing Google Business Profiles (with authorization)

3.2 Communication

• Responding to your inquiries
• Sending service updates and important notifications
• Providing customer support
• Sending marketing communications (with your consent)

3.3 Improvement & Analytics

• Analyzing website usage to improve our services
• Understanding user preferences and behavior
• Conducting research and development
• Testing new features and functionality

3.4 Legal Compliance

• Complying with legal obligations
• Enforcing our terms and conditions
• Protecting our rights and property
• Preventing fraud and abuse

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share data with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email delivery services
• Analytics platforms (Google Analytics)
• Customer relationship management (CRM) systems
• Payment processing (if applicable)

All service providers are contractually bound to protect your data and use it only for the services they provide to us.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

4.3 Business Transfers

If MapMedica is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure servers and databases
• Access controls and authentication
• Regular security audits
• Employee training on data protection
• Encrypted backups

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Data Rights

Under Indian data protection laws, you have the following rights:

6.1 Right to Access

You have the right to request copies of your personal information that we hold.

6.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal information.

6.3 Right to Erasure

You have the right to request deletion of your personal data, subject to certain legal exceptions.

6.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information under certain circumstances.

6.5 Right to Data Portability

You have the right to request transfer of your data to another service provider in a structured, commonly used format.

6.6 Right to Withdraw Consent

Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at:
Email: privacy@mapmedica.in
Phone: +91 91988 27956

7. Cookie Policy

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device.

7.1 Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential	Required for website functionality	Session
Analytics	Google Analytics for usage statistics	2 years
Functional	Remember your preferences	1 year

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., client websites, industry resources, social media platforms). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

Retention periods:

• Active clients: Duration of service agreement plus 3 years
• Inquiry data: 2 years from last contact
• Marketing data: Until you unsubscribe or request deletion
• Website analytics: 26 months (Google Analytics default)

11. International Data Transfers

Your information is primarily stored on servers located in India. If we transfer data outside India, we ensure appropriate safeguards are in place to protect your information in accordance with Indian data protection laws.

12. Healthcare-Specific Privacy

As a healthcare marketing service provider, we adhere to:

• MCI/NMC Guidelines: We ensure all marketing activities comply with Medical Council of India (now National Medical Commission) ethical advertising guidelines
• No Patient Data: We never access, store, or process patient medical records or health information
• Publicly Available Data Only: Our review management services work only with publicly visible patient reviews
• Healthcare Provider Confidentiality: We maintain strict confidentiality regarding your practice information, strategies, and performance data

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date at the top
• Sending an email notification to registered users (for significant changes)

We encourage you to review this Privacy Policy periodically.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Grievance Redressal

If you have any grievances related to your personal data, you may contact our Grievance Officer: